This Privacy Policy explains how Assured Hearts collects, uses, discloses, and protects personal information when you access or use our website, platform, and related services (collectively, the "Platform"). We are committed to protecting your privacy in accordance with applicable Canadian privacy laws, including the Personal Information Protection and Electronic Documents Act (PIPEDA).
1. Scope. This Privacy Policy applies to:
- Visitors to our website
- Families and caregivers who create accounts or use the Platform
- Users who purchase or access Resources or subscriptions
By using the Platform, you consent to the collection, use, and disclosure of personal information as described in this Policy.
2. Information We Collect
2.1 Information You Provide Directly: Depending on how you use the Platform, we may collect:
- Name, email address, phone number
- Account login credentials
- Profile information (e.g., caregiver experience, availability, preferences)
- Communications between users via the Platform
- Payment-related information (processed by third-party payment providers)
- Information you submit when contacting support
We do not knowingly collect personal information directly from children. Accounts must be created by adults.
2.2 Information Collected Automatically: When you use the Platform, we may automatically collect:
- IP address
- Device and browser information
- Log data and usage activity
- Cookies or similar technologies (see Section 9)
2.3 Information from Third Parties: We may receive information from:
- Identity verification or screening providers
- Payment processors
- Analytics or security providers
This information is used only for legitimate Platform purposes.
3. We use personal information to: Create and manage user accounts; Facilitate connections, bookings, and payments between Families and Caregivers; Conduct caregiver vetting and verification; Provide customer support and respond to inquiries; Deliver Resources, subscriptions, and Platform features; Improve Platform safety, functionality, and user experience; Communicate service-related updates; Meet legal, regulatory, and contractual obligations. We do not sell personal information.
4. We may disclose personal information: Between Families and Caregivers as necessary to facilitate childcare arrangements; To service providers who assist us with hosting, payments, analytics, identity verification, customer support, or security; Where required by law, court order, or regulatory authority; To protect the rights, safety, or property of Users, children, or the Platform; In connection with a corporate transaction (e.g., merger, acquisition, or sale of assets). Service providers are required to protect personal information and use it only for authorized purposes.
5. The Platform is intended for use by adults only. Families may choose to share information about children (such as age, needs, or preferences) at their discretion when coordinating care with caregivers. Basic information such as age and special needs may be collected during the application process. Assured Hearts:
- Does not require the disclosure of sensitive child information
- Does not monitor or control information shared directly between users
- Encourages users to share only what is reasonably necessary
6. You may withdraw consent for certain uses of your personal information, subject to legal and contractual restrictions. Withdrawing consent may limit your ability to use the Platform or certain features. To withdraw consent or request changes, contact us using the details below.
7. We retain personal information only for as long as necessary to: Fulfill the purposes outlined in this Policy; Meet legal, accounting, or regulatory requirements; Resolve disputes or enforce agreements. When information is no longer required, it is securely deleted or anonymized.
8. We implement reasonable administrative, technical, and physical safeguards to protect personal information against loss, misuse, unauthorized access, disclosure, or alteration. Despite these efforts, no system is completely secure, and we cannot guarantee absolute security.
9. We may use cookies or similar technologies to:
- Remember preferences
- Understand how users interact with the Platform
- Improve performance and usability
You can control cookies through your browser settings. Disabling cookies may affect Platform functionality.
10. Some service providers may store or process personal information outside of Canada. In such cases, information may be subject to the laws of those jurisdictions. We take reasonable steps to ensure appropriate protections are in place.
11. You have the right to:
- Request access to your personal information
- Request corrections to inaccurate or incomplete information
Requests may be subject to identity verification and legal limitations.
12. We may update this Privacy Policy from time to time. The updated version will be posted on the Platform with a revised "Last Updated" date. Continued use of the Platform after changes constitutes acceptance of the updated Policy.
If you have questions, concerns, or requests regarding this Privacy Policy or our privacy practices, contact us at:
Email: privacy@assuredhearts.com